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The El Rey Del Mundo brand whose name means "The King of the World" was developed in 1848 under the direction of Antonio Allones, it was celebrated as one of the great Havana brands. Well known for it's dark and oily wrappers, it was one of the most expensive Havanas available in the middle of the 20th century. The El Rey del Mundo factory still produces this brand blended from tobaccos of the 'Vuelta Abajo' region.